TO DAKAR 2018
Who we are
Driven by passion and the spirit of adventure, Hero MotoSports is a cross functional team of experts who live and breathe racing. Headquartered at the Global Centre for Innovation and Technology (CIT) – the home of Hero MotoSports, the Team is operating under the direct supervision of Dr. Markus Braunsperger, Chief Technology Officer (CTO), Hero MotoCorp and working in close collaboration with the Speedbrain team to take the “Hero MotoSports” brand further by participating in national and international rally races.
Hero MotoCorp Ltd (HMCL) forayed into the world of motorcycle rally racing by forming a strategic partnership with Speedbrain GmbH, the German off-road racing specialist, thus forming the “Hero MotoSports Team Rally”, a team solely focussed on the “Rally Raid” category of motosports.
Hero MotoSports Team Rally made their debut at the Merzouga Rally in Morocco in May 2016 where our riders finished at 9th and 14th positions, and followed it up with another strong show at the Oilibya Rally, where our riders finished at 14th and 17th positions. We announced our arrival in the global Rally Raid arena with a strong show at the 2017 edition of the Dakar Rally with an impressive 12th and 47th position and also earned the unique distinction of the only manufacturer brand to cross the finishing line with 100% arrival of all its riders.
WHY HERO MOTOSPORTS
To test our products in the toughest terrains and races in the world.
Hero products are known for their robustness, reliability and quality. Rally Sport will allow us to bring more value-added products for our millions of customers with top-of-the-line technology that has been put to test in some of the most extreme conditions on earth – be it the weather, the terrains or the competitors.
To put India on International Rally circuit.
MotoSports is not just another sport for us but something much more elemental to our existence, both as a manufacturer and as a fervent supporter of sports. MotoSports as a sporting discipline exhibits many synergies with the Hero brand – Sportiness, Spirit of Freedom and Adventure, Reliability, Innovation and Technology to name a few, making it a perfectly fitting sport for the Brand Hero to venture into.
Driven by passion and spearheaded by a team of world class experts, this initiative reflects our efforts towards making India a prominent entity in the world of motorsports. We strongly believe that with the right support and focus, India can be developed into a MotoSports’ powerhouse.
Create a global appeal for the Hero Brand.
In perfect synergy with the vision and mission of Hero MotoCorp, Hero MotoSports will support in driving company’s brand building efforts across global markets, to become a global powerhouse of motorcycle manufacturing.