Ruta 40 has always tested riders.

And through the high-altitude climbs, dry riverbeds, and dunes across Argentina, Hero MotoSports has answered every question the endless terrain threw at us.

With every challenge, every stage win, every podium victory, we transformed from ambitious newcomers into one of rally-raid's defining forces.

Our last race at Desafio Ruta 40 saw Ross Branch stamp his prominence with an overall top-5 position.

Because greatness has always been built over time. Through pressure and progression.

Now, Hero MotoSports returns to Argentina stronger than ever, carrying a decade of belief, experience, and momentum.

Still pushing further.

Still building stronger.

Still on the

#RoadToGreatness