Ruta 40 has always tested riders.
And through the high-altitude climbs, dry riverbeds, and dunes across Argentina, Hero MotoSports has answered every question the endless terrain threw at us.
With every challenge, every stage win, every podium victory, we transformed from ambitious newcomers into one of rally-raid's defining forces.
Our last race at Desafio Ruta 40 saw Ross Branch stamp his prominence with an overall top-5 position.
Because greatness has always been built over time. Through pressure and progression.
Now, Hero MotoSports returns to Argentina stronger than ever, carrying a decade of belief, experience, and momentum.
Still pushing further.
Still building stronger.
Still on the
#RoadToGreatness
Hero MotoSports Team Rally Concludes Desafío Ruta 40 with Top 10 Overall Finish for Ross Branch
The 2026 Desafío Ruta 40 concluded in San Juan after five demanding days of rally-raid competition across Argentina's dunes, salt flats, dry riverbeds, and high-altitude mountain terrain.
Hero MotoSports Team Rally Returns to Top 5 During Queen Stage of Desafío Ruta 40
Hero MotoSports Team Rally tackled the queen stage of the 2026 as competitors crossed the Andes mountains back towards San Juan through freezing temperatures, technical mountain roads, and high-altitude terrain exceeding 3000 meters above sea level.
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